How Cefinn boosted customer acquisition whilst elevating their online experience with Harper.

Elisa Cridford

Elisa Cridford

eCommerce Manager, Cefinn

Harper has helped us to elevate our online experience whilst improving key eCommerce metrics including Average Transaction Value and Conversion Rate.

Objective

In 2022, Cefinn partnered with Harper to provide an elevated Try Before You Buy experience, aiming to enhance the online shopping journey and increase online sales. The goal was to bring a luxurious, in-store level of service to their digital customers, reducing the friction of online purchases and making the process seamless and risk-free.

Implementation

Cefinn use Shopify which resulted in a fast and low-effort launch using Harper’s snippet. The core snippet was installed on a call with Cefinn’s eCommerce manager with the front-end messaging added by their development agency. The total integration took 1 day of development effort with the service launching within 6 weeks of contract signing.

Services

Harper powers two services for Cefinn:

  1. A luxury Concierge Service designed to elevate the online experience and grow Customer Lifetime Value by allowing customers to choose a selection of items to be delivered by a brand-trained sales associate.
  2. A frictionless Try for 5 days service designed to support new customer acquisition by removing the barrier of upfront payment without understanding the brand’s sizing, fit or quality.

Results

The service has received high engagement and now accounts for 15% of total eCommerce sales whilst meeting the service objectives of: 

  • Customer Acquisition: 62% of customers using the service are new customers with a 5% increase in conversion rate. 
  • Elevated Experience: 86 Net Promoter Score meeting the criteria for a “world class customer experience” rating.  
  • CLTV Growth: 32% increase in ATV when customers use concierge service and a 6% increase in sitewide UPT since launching Try for 5. 
  • Accelerated Returns: 2x faster returns with a less than 1% increase in sitewide return rate. 
Integration Time
Scoping to launch

How did the implementation look like

3 Days
Development time to integrate the Magento 2 plug in
4 Days
Development time to add the service messaging
10,000+
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This was my first time shopping the brand so it was great to be able to use the Try Before You Buy service. This allowed me to order a few items without laying out all the money and seeking refunds for returns. A great way to discover the brand and I am very happy with my new items. Great idea I will definitely be using again.

James P

I used the Try Before You Buy service and it was quite brilliant. I ordered more items than I usually do and ended up purchasing three items that I loved. I had five days to make my decision which was more than enough time. So easy and saves having to wait for a refund. I just wish every brand offered this.

Stephanie S

My concierge was lovely and efficient, texting me to say when she was coming, then processing payment and giving great fashion insights all at a social distance. By trying on pieces at home, you don't need to guess if that top works with your jeans as well as your trousers - you can try it. And there are no queues at the post office for returns. An excellent service: time efficient, caring, and easy.

Hugo J

This was my first time shopping the brand so it was great to be able to use the Try Before You Buy service. This allowed me to order a few items without laying out all the money and seeking refunds for returns. A great way to discover the brand and I am very happy with my new items. Great idea I will definitely be using again.

James P

I used the Try Before You Buy service and it was quite brilliant. I ordered more items than I usually do and ended up purchasing three items that I loved. I had five days to make my decision which was more than enough time. So easy and saves having to wait for a refund. I just wish every brand offered this.

Stephanie S

This is the future of shopping! An immaculate and faultless service: the choice of different sizes and colours to try at home with own wardrobe and only pay for what we keep, returns gone straight way. Delivered on time , completely hassle free by a super friendly and competent concierge. It’s a total winner!

Cher V

My concierge was lovely and efficient, texting me to say when she was coming, then processing payment and giving great fashion insights all at a social distance. By trying on pieces at home, you don't need to guess if that top works with your jeans as well as your trousers - you can try it. And there are no queues at the post office for returns. An excellent service: time efficient, caring, and easy.

Hugo J

Pleasant, enjoyable service. I love using Harper as it allows me to try on styles at home, to pay for what I keep rather than have to get refunds, to not have to package up & go to a pick-up spot and involve my husband in what I’m considering.

Rose W

Harper is honestly the best thing since sliced bread. I worked long hours and having a charming, personalised shopping experience at the weekend is a superb pick me up. The assistants are helpful, funny and such a pleasure to interact with. I love love love this service!

Vibha J

This was my first time using Harper and I am so impressed. I was able to order and try on so much more than I normally would which enabled me to order multiple sizes and have the opportunity to try different styles. My concierge arrived on time, she was super professional and friendly, the clothes were well presented and I didn’t feel any pressure to make purchases. I would just love for Harper to represent more of the brands that I regularly use.

Paola B

Brilliant shopping experience without having to leave the comfort of my own home! Great to be able to have a one hour delivery slot, to try items on at home and to have items that were unsuitable returned and to be charged only for items I decided to keep! No annoying returns to deal with or waiting for refunds!

Chantal H

This is the first time I have used a concierge shopping service and having used Harper. I would definitely use them again. I love the fact that somebody comes to your house, will give you advice when asked and that one doesn’t have to pay up front for items that one knows will be sent back such as ordering in two sizes etc. Brilliant idea and excellent service.

Louise J

Using Harper to bring a handful of clothes to you door makes it so easy to try different sizes at home and only pay for the ones that fit or suit you. Good time slots and availability. Also so much better to style with what you have already rather than what you happen to have on. I’ve used them now for Victoria Beckham and Me+Em and hope they take on more brands.

Jessica V

Great experience – I picked several items, in a few different sizes, and was able to pick a convenient date and time to try-on at home. The time was set in a 1 hour slot so no waiting around/ uncertainty on what time the items would arrive. The dresses were well packaged and it was great to try on and home with various shoes and accessories.

Mariya T

First time using Harper Concierge, it’s a brilliant service. The ability to buy online, have someone bring them to your door, wait for you to try them on and give friendly honest advice.

Sarah H

Excellent convenience service. You can order items in different sides to try at home and style with your own clothes to be sure you will wear them. Just decide what to keep and return unwanted items to your concierge.

James G

I’ve used before and was very impressed. Natasha brought all my clothes to my door, I tried multiple sizes and items on and was able to try them on with items from my existing wardrobe. I felt very certain about my purchases and confident I would not need to return them. Will definitely use again.

Tereza M

Such an efficient and helpful solution when trying to select among online purchases. I opted for concierge assistance during my appointment, which eased my decision-making. Since I knew what was coming, I was able to prepare a couple of wardrobe items and styling accessories and quickly try on with them as well.

Katherine G

Another successful shopping experience. From booking your slot to paying it’s a great hassle free experience. It takes all of the indecision out of online shopping. Not sure of your size order a choice of sizes and Harper will deal with your returns for you. Can not recommend this service enough.

Sara L

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